Cashmere Merino Yarn Site

Cashmere Merino Yarn Home Page
Cashmere Merino Loro Piana
Cashmere Merino Google Search
Cashmere Merino Yarn Google Search

Richard Hirst Agencies represents the biggest names in Cashmere and Merino fine yarns.

Our brief was to build and promote a fashion based web site to draw attention to the product and the services offered by the Agency and to ensure that the brand values of the manufacturers were maintained.

We chose WordPress as the platform so that the client could inexpensively edit and maintain the site without having to accumulate significant web editing skills. The imagery and the text was fairly tightly proscribed by brand conscious manufacturers in Italy and the UK.  The site was briefed to be designed without the complications of flash imagery – a big favourite with fashion brands but of no help to an Agency representing the product in a crowded marketplace.

The site was competed in less than 6 weeks and our thanks is offered to both the Agency and the manufacturers for fast turnaround of copy and images for the site – especially Loro Piana and Johnstons of Elgin.

The objective was to get the Agency into the natural rankings and promote the product lines in a minimalist style – the Agency has a steady stream of quality enquiries through the web form and is ranked 2nd in Google natural search for the trade relevant key word phrase loro piana cashmere yarn.

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