Ever since one particular project during my University days I’ve been consistently amazed by purely type-based design, and how much type can be overlooked as a fundamental piece of any design task, print, web or otherwise.
What is Typography?
“Typography refers to the arrangement of text on a page, and appears in some form or another in all instances of written communication. Depending on the purpose, typography can be used for optimum readability, impact, or an artistic statement. Some graphic designers work totally in text, and study typography extensively while they perfect their art. Quality typography can make a big difference in communications, because it can impact the way the reader sees and feels about the topic being discussed.” – Acuity Designs
Stunning Typography
Typography on a most basic level can be used to reflect a company’s brand, retaining a ‘style’ across different media and platforms. There are designers however who specialise purely in typography and can create some truely stunning works of art.
These examples demonstrate how Typography can be used to craft something beautiful, and the benefit well-thought Typography has in any piece of design work.
